Professional Insight: Analysing the value of a brand

From football clubs to commercial banks, luxury fashion houses to countries – Brand Finance measures the strength and value of brands throughout the world.

Upon joining the IVSC earlier this month, we spoke to CEO and founder, David Haigh, to find out more about their work and the growing importance of brand in assessing and driving business value.

https://www.ivsc.org/news/article/professional-insight-analysing-the-value-of-a-brand